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Internet of Things (IoT) – Transforming Digital Marketing

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The Internet of Things (IoT) - The trend which has become an increasingly growing topic of conversation and the one that everyone is waiting for. We all are aware of how internet has connected people to people, but now taking another step forward internet is going to connect things like never before. The IoT is the idea of physical objects, devices, or even people being connected to one another and to the internet(Courtesy: Wikipedia).  This can be anything ranging from your smartphone, wearable gadgets, headphones to smart television sets. It has the ability to change how everything physical in our life works. Well for those of whom who don’t know, IoT is already among us with Fitbit, Google Glass, Self Driving Car, Apple iWatch -- all being popular examples of our increasingly connected lives. What does this mean for digital marketers? Well, the IoT opens up even more digital channels for marketers to track. The increased volume of data brings an ex

Lok Sabha passes Taxation Laws (Second Amendment) Bill, 2016

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The Lok Sabha on 29 November 2016 passed the Taxation Laws (Second Amendment) Bill, 2016 to amend the Income Tax Act, 1961 and Finance Act, 2016. The Bill was introduced in Lok Sabha on 28 November 2016. It imposes a higher rate of tax and penalty in respect of undisclosed incomes. The Bill proposes to introduce the Pradhan Mantri Garib Kalyan (PMGK) Yojana, 2016.  Under the scheme, taxpayers will be required to declare their undisclosed income possessed in the form of cash or deposited in banks, post offices or Reserve Bank of India before a notified date. The money from PMGK will be used for projects in irrigation, infrastructure, primary education, primary health, housing, toilets and livelihood.  Provisions of the Bill • The cess will be known as the Pradhan Mantri Garib Kalyan Cess and will be used for welfare of weaker sections. • The taxpayer has to deposit 25 percent of the undisclosed income into the Pradhan Mantri Garib Kalyan Deposit Scheme, 2016. The de

Pieces of Paper: Demonetisation of Rs 500 and Rs 1000 Notes Explained

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  Why ban Rs 500 and Rs 1000 notes? In two words: Black Money. Unaccounted money, often used in any form of corruption or illicit deals, usually takes the form of high-value notes, which in this case are the Rs 500 and Rs 1,000 bills. In his speech, Hon’ble Prime Minister Mr. Narendra Modi specifically pointed out that these large-value notes were being used to finance corruption and fund terrorism. The Financial Action Task Force, a global body that looks at the criminal use of the international financial system, notes that high-value bills are used in money laundering schemes, racketeering, and drug and people trafficking. In India, the Rs 500 and Rs 1,000 notes also constitute a huge percentage of the money spent by governments, political parties and candidates during general elections. A Centre for Media Studies report showed that nearly Rs 30,000 crore was spent during the 2014 general election, while official spending only accounted for Rs 7,000-Rs 8,000 crore.